Media contributions
1Media contributions
Title Marketing Faculty Publications Media type Other Date 1/1/13 Description Conference Proceeding URL www.impgroup.org/uploads/papers/8144.pdf Persons Kunal Swani, George Milne, Brian P. Brown
Disciplines
- Marketing
- Advertising and Promotion Management
- Communication
- Social and Behavioral Sciences
- Social Media
- Business
Keywords
- B2B Advertising
- Longitudinal Content Analysis
- Message Appeals
- Social Media Twitter