The Effectiveness of Social Media Messages in Organizational Buying Contexts

Press/Media: Public Engagement Activities

PeriodJan 1 2011

Media contributions

1

Media contributions

  • TitleMarketing Faculty Publications
    Media typeOther
    Date1/1/11
    DescriptionConference Proceeding
    PersonsKunal Swani, Brian P. Brown
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Disciplines

  • Marketing
  • Advertising and Promotion Management
  • Communication
  • Social and Behavioral Sciences
  • Social Media
  • Business