Research output per year
Research output per year
Profiles
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Operationalizing ad creativity and its effects in B2B advertising
Ferguson, J. L., Brown, B. P., Swani, K. & Donthu, N., Apr 2025, In: Industrial Marketing Management. 126, p. 168-184 17 p.Research output: Contribution to journal › Article › peer-review
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Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, K., Labrecque, L. & Markos, E., May 2024, In: Industrial Marketing Management. 119, p. 43-61 19 p.Research output: Contribution to journal › Article › peer-review
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Benefits, barriers, and facilitators of developing B2B mobile applications
Asamoah, D. A., Dinsmore, J. B. & Swani, K., Apr 9 2024, In: Journal of Business and Industrial Marketing. 39, 3, p. 537-552 16 p.Research output: Contribution to journal › Article › peer-review