Research output per year
Research output per year
Profiles
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Early Exposure to Sales Careers: An Exploratory Study of Junior High Student Perceptions of Sales and Willingness to Consider a Sales Career
Nielson, B., Flink, N. A. & Gulas, C. S., 2025, (Accepted/In press) In: Journal of Marketing Education. 02734753251372149.Research output: Contribution to journal › Article › peer-review
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Operationalizing ad creativity and its effects in B2B advertising
Ferguson, J. L., Brown, B. P., Swani, K. & Donthu, N., Apr 2025, In: Industrial Marketing Management. 126, p. 168-184 17 p.Research output: Contribution to journal › Article › peer-review
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To humor or not humor buyers? Evaluating the effective use of humor in B2B advertisements
Swani, K., Gulas, C. S. & Dinsmore, J., Nov 2025, In: Journal of Business Research. 200, 115632.Research output: Contribution to journal › Article › peer-review