Marketing & Entrepreneurship

Research output

Research output per year 1992 2013 2017 2020 2025

• 44 Article
• 6 Chapter
• 3 Presentation
• 3 Editorial
• 9 More
  • 3 Other contribution
  • 2 Review article
  • 1 Book
  • 1 Other report
  • 1 Conference contribution
  • 1 Preprint

Research output per year

Research output per year

Search results

• 2009

  Humor in Advertising: Comparing Australia, the United States and the People's Republic of China

  Crawford, H. J., Gregory, G. D., Munch, J. M. & Gulas, C. S., Jun 30 2009.

  Research output: Contribution to conference › Presentation
• 1996

  The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes

  Campbell, L. & Gulas, C. S., Jan 1 1996.

  Research output: Contribution to conference › Presentation

• 1994

  Atmospheric Segmentation: Managing Store Image With Background Music

  Gulas, C. S. & Schewe, C. D., Jan 1 1994.

  Research output: Contribution to conference › Presentation