Marketing & Entrepreneurship

Research output

Research output per year 1992 2013 2017 2020 2025

• 44 Article
• 6 Chapter
• 3 Presentation
• 3 Editorial
• 9 More
  • 3 Other contribution
  • 2 Review article
  • 1 Book
  • 1 Other report
  • 1 Conference contribution
  • 1 Preprint

Research output per year

Research output per year

Search results

• 2013

  Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication

  Swani, K., Milne, G. & Brown, B. P., Jan 1 2013

  Research output: Other contribution
• 2012

  101 People Like This: Evaluating The Facebook Message Strategy Effectiveness of Fortune 500 Companies

  Swani, K., Milne, G. & Brown, B. P., Jan 1 2012

  Research output: Other contribution
• 2011

  The Effectiveness of Social Media Messages in Organizational Buying Contexts

  Swani, K. & Brown, B. P., Jan 1 2011

  Research output: Other contribution