School of Supply Chain Management, Marketing, & Management

Phone937-775-2437
Email[email protected]
Websitehttps://business.wright.edu/

Postal addressShow on map
United States

Charles S. Gulas
- charles.gulaswrightedu
- Marketing - Professor
Person: Faculty
Kunal Swani
- kunal.swaniwrightedu
- Marketing - Professor
Person: Faculty

31 Article
4 Chapter
3 Editorial
2 Review article
More
- 1 Other report
- 1 Conference contribution

Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, K., Labrecque, L. & Markos, E., May 2024, In: Industrial Marketing Management. 119, p. 43-61 19 p.
Research output: Contribution to journal › Article › peer-review
Benefits, barriers, and facilitators of developing B2B mobile applications
Asamoah, D. A., Dinsmore, J. B. & Swani, K., Apr 9 2024, In: Journal of Business and Industrial Marketing. 39, 3, p. 537-552 16 p.
Research output: Contribution to journal › Article › peer-review
Brand communities: A literature review and future research agendas using TCCM approach
Roy Bhattacharjee, D., Pradhan, D. & Swani, K., Jan 2022, In: International Journal of Consumer Studies. 46, 1, p. 3-28 26 p.
Research output: Contribution to journal › Review article › peer-review