School of Supply Chain Management, Marketing, & Management

A Cohort Analysis of Marketing Scholarship
Gulas, C. S., Weinberger, M. G. & Willardsen, K., Aug 2026, In: Journal of Marketing Education. 48, 2, p. 148-160 13 p.
Research output: Contribution to journal › Article › peer-review
Business-to-Business (B2B) branding: What we know and where do we go
Roy Bhattacharjee, D., Pradhan, D. & Swani, K., May 2026, In: Journal of Business Research. 210, 116137.
Research output: Contribution to journal › Article › peer-review
Early Exposure to Sales Careers: An Exploratory Study of Junior High Student Perceptions of Sales and Willingness to Consider a Sales Career
Nielson, B., Flink, N. A. & Gulas, C. S., 2025, (Accepted/In press) In: Journal of Marketing Education. 02734753251372149.
Research output: Contribution to journal › Article › peer-review

Profiles