School of Supply Chain Management, Marketing, & Management

Early Exposure to Sales Careers: An Exploratory Study of Junior High Student Perceptions of Sales and Willingness to Consider a Sales Career
Nielson, B., Flink, N. A. & Gulas, C. S., 2025, (Accepted/In press) In: Journal of Marketing Education. 02734753251372149.
Research output: Contribution to journal › Article › peer-review
Operationalizing ad creativity and its effects in B2B advertising
Ferguson, J. L., Brown, B. P., Swani, K. & Donthu, N., Apr 2025, In: Industrial Marketing Management. 126, p. 168-184 17 p.
Research output: Contribution to journal › Article › peer-review
Risky Business: A Business-to-Business (B2B) Brand Management Review and Research Agenda
Brown, B. P., Mudambi, S. M. & Swani, K., 2025, The Sage Handbook of Industrial Marketing. Lindgreen, A., Fotiadis, T., Pardo, C., Di Benedetto, C. A., Folinas, D. & Naudé, P. (eds.). SAGE Publications
Research output: Chapter in Book/Report/Conference proceeding › Chapter

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