School of Supply Chain Management, Marketing, & Management

Research output

Research output per year 1995 2017 2020 2021 2022 2024

• 31 Article
• 4 Chapter
• 3 Editorial
• 2 Review article
• 2 More
  • 1 Other report
  • 1 Conference contribution

Research output per year

Research output per year

Search results

• 2017

  Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract

  Labrecque, L. I. & Swani, K., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 597-598 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2014

  It’s just a joke: Violence against males in humorous advertising

  Gulas, C. S., McKeage, K. K. & Weinberger, M. G., 2014, Advertising and Violence: Concepts and Perspectives. 1 ed. Taylor and Francis, p. 45-59 15 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2012

  The Role of Culture in Advertising Humor

  Weinberger, M. G., Gulas, C. S. & Weinberger, M. F., Jun 29 2012, Handbook of Developments in Consumer Behaviour. Wells, V. & Foxall, G. (eds.). Edward Elgar Publishing Ltd.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2010

  That’s Not Funny Here:Humorous Advertising Across Boundaries¹

  Gulas, C. S. & Weinberger, M. G., Jan 1 2010, Translation,Humour and the Media:Translation and Humour: Volume 2. Bloomsbury Publishing Plc., Vol. 2. p. 17-33 17 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter