School of Supply Chain Management, Marketing, & Management

Research output

Research output per year 1995 2017 2020 2021 2022 2024

• 31 Article
• 4 Chapter
• 3 Editorial
• 2 Review article
• 2 More
  • 1 Other report
  • 1 Conference contribution

Research output per year

Research output per year

Search results

• 2015

  The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes

  Campbell, L. & Gulas, C. S., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Wilson, E. J. & Hair, J. F. (eds.). Springer Cham, p. 238-242 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution