School of Supply Chain Management, Marketing, & Management

Research output

Research output per year 1995 2017 2020 2021 2022 2024

• 31 Article
• 4 Chapter
• 3 Editorial
• 2 Review article
• 2 More
  • 1 Other report
  • 1 Conference contribution

Research output per year

Research output per year

Search results

• 2024

  Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes

  Swani, K., Labrecque, L. & Markos, E., May 2024, In: Industrial Marketing Management. 119, p. 43-61 19 p.

  Research output: Contribution to journal › Article › peer-review

• Benefits, barriers, and facilitators of developing B2B mobile applications

  Asamoah, D. A., Dinsmore, J. B. & Swani, K., Apr 9 2024, In: Journal of Business and Industrial Marketing. 39, 3, p. 537-552 16 p.

  Research output: Contribution to journal › Article › peer-review
• 2022

  Buyers apping? Determinants of current and future use of sellers' business-to-business mobile apps

  Swani, K. & Jeyaraj, A., Nov 1 2022, In: Industrial Marketing Management. 107, p. 276-286 11 p.

  Research output: Contribution to journal › Article › peer-review

• Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries

  Swani, K. & Milne, G. R., May 2022, In: Journal of Interactive Marketing. 57, 2, p. 278-295 18 p.

  Research output: Contribution to journal › Article › peer-review

• Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework

  Slepchuk, A. N., Milne, G. R. & Swani, K., Mar 2022, In: Journal of Business Research. 141, p. 782-793 12 p.

  Research output: Contribution to journal › Article › peer-review
• 2021

  Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension

  Swani, K., Milne, G. R. & Slepchuk, A. N., Nov 2021, In: Journal of Interactive Marketing. 56, p. 137-158 22 p.

  Research output: Contribution to journal › Article › peer-review

• Social media services branding: The use of corporate brand names

  Swani, K., Milne, G. R. & Miller, E. G., Mar 2021, In: Journal of Business Research. 125, p. 785-797 13 p.

  Research output: Contribution to journal › Article › peer-review

• To app or not to app: A business-to-business seller's decision

  Swani, K., Feb 2021, In: Industrial Marketing Management. 93, p. 389-400 12 p.

  Research output: Contribution to journal › Article › peer-review
• 2020

  How to connect with your best student prospects: Saying the right things, to the right students, in the right media

  Goodrich, K., Swani, K. & Munch, J., May 18 2020, In: Journal of Marketing Communications. 26, 4, p. 434-453 20 p.

  Research output: Contribution to journal › Article › peer-review

• Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

  Swani, K. & Labrecque, L. I., Sep 1 2020, In: Marketing Letters. 31, 2-3, p. 279-298 20 p.

  Research output: Contribution to journal › Article › peer-review

• The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications

  Labrecque, L. I., Swani, K. & Stephen, A. T., Jun 1 2020, In: Psychology and Marketing. 37, 6, p. 796-814 19 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access
• 2019

  The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?

  Weinberger, M. G. & Gulas, C. S., Oct 3 2019, In: International Journal of Advertising. 38, 7, p. 911-956 46 p.

  Research output: Contribution to journal › Article › peer-review
• 2017

  Audience Reaction to Comedic Advertising Violence After Exposure to Violent Media

  Gulas, C. S., Swani, K. & Weinberger, M. G., Jan 1 2017, In: Journal of Current Issues and Research in Advertising.

  Research output: Contribution to journal › Article › peer-review

• Evaluating Facebook brand content popularity for service versus goods offerings

  Swani, K. & Milne, G. R., Oct 1 2017, In: Journal of Business Research. 79, p. 123-133 11 p.

  Research output: Contribution to journal › Article › peer-review

• The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study

  Swani, K. & Iyer, E. S., Jul 3 2017, In: Services Marketing Quarterly. 38, 3, p. 170-186 17 p.

  Research output: Contribution to journal › Article › peer-review

• To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies

  Dinsmore, J. B., Swani, K. & Dugan, R. G., Feb 1 2017, In: Psychology and Marketing. 34, 2, p. 227-244 18 p.

  Research output: Contribution to journal › Article › peer-review

• Understanding Responses to Comedic Advertising Aggression: The Role of Vividness and Gender Identity

  Weinberger, M. G., Swani, K., Yoon, H. J. & Gulas, C. S., Jul 1 2017, In: International Journal of Advertising. 36

  Research output: Contribution to journal › Article › peer-review

• What Messages to Post? Evaluating the Popularity of Social Media Communications in Business Versus Consumer Markets

  Swani, K., Milne, G., Brown, B. P., Assaf, A. G. & Donthu, N., Apr 1 2017, In: Industrial Marketing Management. 62

  Research output: Contribution to journal › Article › peer-review
• 2015

  Looking in through outdoor: A socio-cultural and historical perspective on the evolution of advertising humour

  Weinberger, M. G., Gulas, C. S. & Weinberger, M. F., Feb 1 2015, In: International Journal of Advertising. 34, 3, p. 447-472 26 p.

  Research output: Contribution to journal › Article › peer-review
• 2014

  Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications

  Swani, K., Brown, B. P. & Milne, G. R., Jul 1 2014, In: Industrial Marketing Management. 43, 5, p. 873-881 9 p.

  Research output: Contribution to journal › Article › peer-review
• 2013

  Relationships, Roles, and Consumer Identity in Services Marketing

  McKeage, K. K. & Gulas, C. S., Jan 1 2013, In: Services Marketing Quarterly. 34, 3, p. 231-239 9 p.

  Research output: Contribution to journal › Article › peer-review

• The Impact of Violent Humor on Advertising Success: A Gender Perspective

  Swani, K., Weinberger, M. G. & Gulas, C. S., Jan 1 2013, In: Journal of Advertising. 42

  Research output: Contribution to journal › Article › peer-review
• 2012

  Silence is Not Golden: Firm Response and Nonresponse to Consumer Correspondence

  Gulas, C. S. & Larsen, J. E., Jan 1 2012, In: Services Marketing Quarterly. 33

  Research output: Contribution to journal › Article › peer-review
• 2010

  It's just a joke: Violence against males in humorous advertising

  Gulas, C. S., McKeage, K. K. & Weinberger, M. G., Dec 2010, In: Journal of Advertising. 39, 4, p. 109-120 12 p.

  Research output: Contribution to journal › Article › peer-review
• 2009

  Brand and Message Recall: The Effects of Situational Involvement and Brand Symbols in the Marketing of Real Estate Services

  Gulas, C. S., Larsen, J. E. & Coleman, J. W., Jan 1 2009, In: Services Marketing Quarterly. 30

  Research output: Contribution to journal › Article › peer-review
• 2008

  Inventing Flight: A Once-In-A-Lifetime Business Opportunity

  Gulas, C. S. & Premus, R., 2008, In: Journal of Business and Behavioral Sciences. 18, 1, p. 43-62

  Research output: Contribution to journal › Article › peer-review

• Residential Real Estate Marketing Activities: What Works, What Doesn't

  Larsen, J. E., Gulas, C. S. & Coleman, J. W., Jan 1 2008, In: Real Estate Review. 37, 3

  Research output: Contribution to journal › Article › peer-review

• 2004

  The impact of perceived humor, product type, and humor style in radio advertising

  Flaherty, K., Weinberger, M. G. & Gulas, C. S., Mar 1 2004, In: Journal of Current Issues and Research in Advertising. 26, 1, p. 25-36 12 p.

  Research output: Contribution to journal › Article › peer-review
• 1999

  Corporate giving behavior and decision-maker social consciousness

  Campbell, L., Gulas, C. S. & Gruca, T. S., May 1 1999, In: Journal of Business Ethics. 19, 4, p. 375-383 9 p.

  Research output: Contribution to journal › Article › peer-review
• 1995

  Right under our noses: Ambient scent and consumer responses

  Gulas, C. S. & Bloch, P. H., Sep 1995, In: Journal of Business and Psychology. 10, 1, p. 87-98 12 p.

  Research output: Contribution to journal › Article › peer-review

• Shades of green: A multidimensional analysis of environmental advertising

  Banerjee, S., Gulas, C. S. & Iyer, E., Jan 1 1995, In: Journal of Advertising. 24, 2, p. 21-31 11 p.

  Research output: Contribution to journal › Article › peer-review