Research output per year
Research output per year
Search results
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2021
Introduction: Advancing understanding of mobile applications in marketing
Dinsmore, J., Swani, K., Goodrich, K. & Konus, U., Mar 2021, In: Journal of Business Research. 126, p. 361-362 2 p.Research output: Contribution to journal › Editorial › peer-review
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2020
Introduction to the special issue: B2B advertising
Brown, B. P., Swani, K. & Mudambi, S. M., Aug 2020, In: Industrial Marketing Management. 89, p. 578-580 3 p.Research output: Contribution to journal › Editorial › peer-review
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2019
You must be joking: an introduction to the special issue on the use of humour in advertising
Weinberger, M. G. & Gulas, C. S., Oct 3 2019, In: International Journal of Advertising. 38, 7, p. 909-910 2 p.Research output: Contribution to journal › Editorial › peer-review