School of Supply Chain Management, Marketing, & Management

Research output

Research output per year 1995 2017 2020 2021 2022 2024

• 31 Article
• 4 Chapter
• 3 Editorial
• 2 Review article
• 2 More
  • 1 Other report
  • 1 Conference contribution

Research output per year

Research output per year

Search results

• 2022

  Brand communities: A literature review and future research agendas using TCCM approach

  Roy Bhattacharjee, D., Pradhan, D. & Swani, K., Jan 2022, In: International Journal of Consumer Studies. 46, 1, p. 3-28 26 p.

  Research output: Contribution to journal › Review article › peer-review
• 2020

  The untapped potential of B2B advertising: A literature review and future agenda

  Swani, K., Brown, B. P., Mudambi, S. M. & Mudambi, D. M., Aug 2020, In: Industrial Marketing Management. 89, p. 581-593 13 p.

  Research output: Contribution to journal › Review article › peer-review