Research output per year
Research output per year
Personal profile
About
Dr. Charles S. Gulas has published articles in The Journal of Advertising, The Journal of Current Issues and Research in Advertising, The Journal of Business and Psychology, The Journal of Business Ethics, and other business publications. He and Marc Weinberger are the co-authors of Humor in Advertising: A Comprehensive Analysis published by M.E. Sharpe. He has previous work experience as a regional sales representative and as a small-business owner.
Related documents
Education/Academic qualification
Ph.D., University of Massachusetts Amherst
M.B.A., Youngstown State University
B.S., Youngstown State University
Research Interests
- Advertising and Marketing Communications
- Humor in Advertising
Disciplines
- Business
- Advertising and Promotion Management
- Marketing
- Social and Behavioral Sciences
- Communication
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The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?
Weinberger, M. G. & Gulas, C. S., Oct 3 2019, In: International Journal of Advertising. 38, 7, p. 911-956 46 p.Research output: Contribution to journal › Article › peer-review
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You must be joking: an introduction to the special issue on the use of humour in advertising
Weinberger, M. G. & Gulas, C. S., Oct 3 2019, In: International Journal of Advertising. 38, 7, p. 909-910 2 p.Research output: Contribution to journal › Editorial › peer-review
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Audience Reaction to Comedic Advertising Violence After Exposure to Violent Media
Gulas, C. S., Swani, K. & Weinberger, M. G., Jan 1 2017, In: Journal of Current Issues and Research in Advertising.Research output: Contribution to journal › Article › peer-review
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Humor and Violence
Gulas, C. S., Weinberger, M. G. & Swani, K., Sep 1 2017, In: Default journal.Research output: Contribution to journal › Article › peer-review
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Understanding Responses to Comedic Advertising Aggression: The Role of Vividness and Gender Identity
Weinberger, M. G., Swani, K., Yoon, H. J. & Gulas, C. S., Jul 1 2017, In: International Journal of Advertising. 36Research output: Contribution to journal › Article › peer-review