Research output per year
Research output per year
Personal profile
Related documents
Education/Academic qualification
Marketing, Ph.D., University of Massachusetts Amherst
… → 2014
Marketing, M.B.A., Hofstra University
… → 2009
Polymer Engineering, B.E., Pune University
… → 2005
Research Interests
- Advertising and Marketing Communications
- Humor in Advertising
- B2B Advertising
Disciplines
- Business
- Marketing
- Social and Behavioral Sciences
- Communication
- Social Media
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Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, K., Labrecque, L. & Markos, E., May 2024, In: Industrial Marketing Management. 119, p. 43-61 19 p.Research output: Contribution to journal › Article › peer-review
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Benefits, barriers, and facilitators of developing B2B mobile applications
Asamoah, D. A., Dinsmore, J. B. & Swani, K., Apr 9 2024, In: Journal of Business and Industrial Marketing. 39, 3, p. 537-552 16 p.Research output: Contribution to journal › Article › peer-review
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An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction
Bahl, S., Milne, G. R. & Swani, K., Apr 1 2023, In: Journal of Consumer Affairs. 57, 2, p. 821-847 27 p.Research output: Contribution to journal › Article › peer-review
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Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions
Markos, E., Peña, P., Labrecque, L. I. & Swani, K., Jul 1 2023, In: Journal of Consumer Affairs. 57, 3, p. 1089-1119 31 p.Research output: Contribution to journal › Article › peer-review
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The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, K., Milne, G. R. & Brown, B. P., Jul 2023, In: Industrial Marketing Management. 112, p. 14-26 13 p.Research output: Contribution to journal › Article › peer-review
Press/Media
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Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication
Swani, K., Milne, G. & Brown, B. P.
1/1/13
1 Media contribution
Press/Media: Public Engagement Activities
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101 People Like This: Evaluating The Facebook Message Strategy Effectiveness of Fortune 500 Companies
Swani, K., Milne, G. & Brown, B. P.
1/1/12
1 Media contribution
Press/Media: Public Engagement Activities
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The Effectiveness of Social Media Messages in Organizational Buying Contexts
Swani, K. & Brown, B. P.
1/1/11
1 Media contribution
Press/Media: Public Engagement Activities