Kunal Swani

Marketing, Ph.D., University of Massachusetts Amherst

Award Date: Apr 1 2014

Marketing, M.B.A., Hofstra University

Award Date: Apr 1 2009

Polymer Engineering, B.E., Pune University

Award Date: Apr 1 2005

Operationalizing ad creativity and its effects in B2B advertising
Ferguson, J. L., Brown, B. P., Swani, K. & Donthu, N., Apr 2025, In: Industrial Marketing Management. 126, p. 168-184 17 p.
Research output: Contribution to journal › Article › peer-review
Risky Business: A Business-to-Business (B2B) Brand Management Review and Research Agenda
Brown, B. P., Mudambi, S. M. & Swani, K., 2025, The Sage Handbook of Industrial Marketing. Lindgreen, A., Fotiadis, T., Pardo, C., Di Benedetto, C. A., Folinas, D. & Naudé, P. (eds.). SAGE Publications
Research output: Chapter in Book/Report/Conference proceeding › Chapter
To humor or not humor buyers? Evaluating the effective use of humor in B2B advertisements
Swani, K., Gulas, C. S. & Dinsmore, J., Nov 2025, In: Journal of Business Research. 200, 115632.
Research output: Contribution to journal › Article › peer-review
Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, K., Labrecque, L. & Markos, E., May 2024, In: Industrial Marketing Management. 119, p. 43-61 19 p.
Research output: Contribution to journal › Article › peer-review

Open Access
Benefits, Barriers, and Facilitators of Developing B2B Mobile Applications
Asamoah, D. A., Dinsmore, J. B. & Swani, K., Apr 9 2024, In: Journal of Business and Industrial Marketing. 39, 3, p. 537-552 16 p.
Research output: Contribution to journal › Article › peer-review

Open Access

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