Research output per year
Research output per year
Personal profile
Related documents
Education/Academic qualification
Marketing, Ph.D., University of Massachusetts Amherst
… → 2014
Marketing, M.B.A., Hofstra University
… → 2009
Polymer Engineering, B.E., Pune University
… → 2005
Research Interests
- Advertising and Marketing Communications
- Humor in Advertising
- B2B Advertising
Disciplines
- Business
- Marketing
- Social and Behavioral Sciences
- Communication
- Social Media
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Operationalizing ad creativity and its effects in B2B advertising
Ferguson, J. L., Brown, B. P., Swani, K. & Donthu, N., Apr 2025, In: Industrial Marketing Management. 126, p. 168-184 17 p.Research output: Contribution to journal › Article › peer-review
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To humor or not humor buyers? Evaluating the effective use of humor in B2B advertisements
Swani, K., Gulas, C. S. & Dinsmore, J., Nov 2025, In: Journal of Business Research. 200, 115632.Research output: Contribution to journal › Article › peer-review
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Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, K., Labrecque, L. & Markos, E., May 2024, In: Industrial Marketing Management. 119, p. 43-61 19 p.Research output: Contribution to journal › Article › peer-review
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Benefits, barriers, and facilitators of developing B2B mobile applications
Asamoah, D. A., Dinsmore, J. B. & Swani, K., Apr 9 2024, In: Journal of Business and Industrial Marketing. 39, 3, p. 537-552 16 p.Research output: Contribution to journal › Article › peer-review
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An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction
Bahl, S., Milne, G. R. & Swani, K., Apr 1 2023, In: Journal of Consumer Affairs. 57, 2, p. 821-847 27 p.Research output: Contribution to journal › Article › peer-review