@article{8cb1b4e1d5334d07bfd74ca1f5bae082,
title = "A Cohort Analysis of Marketing Scholarship",
keywords = "AACSB standards, citation analysis, cohort analysis, education administration issues, marketing education issues, promotion and tenure, scholarship",
author = "Gulas, \{Charles S.\} and Weinberger, \{Marc G.\} and Kevin Willardsen",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2026",
year = "2026",
doi = "10.1177/02734753261428982",
language = "English",
volume = "48",
pages = "148--160",
journal = "Journal of Marketing Education",
issn = "0273-4753",
number = "2",
}