Abstract
n recent years, the proliferation of social commerce (s-commerce) has attracted many researchers to investigate the drivers of individuals' intentions. However, the empirical results reported in these studies were fragmented and inconsistent. This has led various meta-analyses to synthesize these findings, but without including a large number of s-commerce studies. In addition, investigating meta-analytically the effects of moderators such as the six dimensions of Hofstede's national culture is still lacking.
Original language | English |
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Pages (from-to) | 2013-2057 |
Number of pages | 45 |
Journal | Internet Research |
Volume | 33 |
Issue number | 6 |
DOIs | |
State | Published - Aug 19 2022 |
ASJC Scopus Subject Areas
- Communication
- Sociology and Political Science
- Economics and Econometrics
Keywords
- Meta-analysis
- Moderator analysis
- National culture
- Social commerce
- Social media
- Social shopping
Disciplines
- Business
- Management Information Systems
- Operations and Supply Chain Management