@article{938487a5605e445ca4a400f054ee3e4f,
title = "Alignment of business and social media strategies: insights from a text mining analysis",
keywords = "Alignment, business strategy, cluster analysis, social media analytics, social media strategy, text mining",
author = "{Hassan Zadeh}, Amir and Anand Jeyaraj",
note = "Publisher Copyright: {\textcopyright} Operational Research Society 2019.",
year = "2018",
month = jul,
day = "3",
doi = "10.1080/2573234X.2019.1602002",
language = "English",
volume = "1",
pages = "117--134",
journal = "Journal of Business Analytics",
issn = "2573-234X",
number = "2",
}