Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes

Kunal Swani, Lauren Labrecque, Ereni Markos

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)43-61
Number of pages19
JournalIndustrial Marketing Management
Volume119
DOIs
StatePublished - May 2024

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • B2B
  • Buyer vulnerability
  • Data breach
  • Privacy
  • Spillover effects

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