Atmospheric Segmentation: Managing Store Image With Background Music

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 1994
Event	1994 Ama Educators' Proceedings: Enhancing Knowledge Development in Marketing - Duration: Jan 1 1994 → …

Conference	1994 Ama Educators' Proceedings: Enhancing Knowledge Development in Marketing
Period	1/1/94 → …

Keywords

@conference{15045a40bbac45b791bec9071838a37c,

title = "Atmospheric Segmentation: Managing Store Image With Background Music",

keywords = "AMA, Knowledge Development, Marketing, Marketing Educators",

author = "Gulas, \{Charles S.\} and Schewe, \{Charles D.\}",

year = "1994",

month = jan,

day = "1",

language = "American English",

note = "1994 Ama Educators' Proceedings: Enhancing Knowledge Development in Marketing ; Conference date: 01-01-1994",

}

TY - CONF

T1 - Atmospheric Segmentation: Managing Store Image With Background Music

AU - Gulas, Charles S.

AU - Schewe, Charles D.

PY - 1994/1/1

Y1 - 1994/1/1

KW - AMA

KW - Knowledge Development

KW - Marketing

KW - Marketing Educators

UR - https://corescholar.libraries.wright.edu/marketing/17

M3 - Presentation

T2 - 1994 Ama Educators' Proceedings: Enhancing Knowledge Development in Marketing

Y2 - 1 January 1994

ER -