Benefits, barriers, and facilitators of developing B2B mobile applications

Daniel Adomako Asamoah, John Bowman Dinsmore, Kunal Swani

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)537-552
Number of pages16
JournalJournal of Business and Industrial Marketing
Volume39
Issue number3
DOIs
StatePublished - Apr 9 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Diffusion of innovation
  • Mobile applications
  • Technology deployment
  • Technology-organization-environment framework
  • Text analysis

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