Brand communities: A literature review and future research agendas using TCCM approach

Debashree Roy Bhattacharjee; Debasis Pradhan; Kunal Swani

doi:10.1111/ijcs.12758

Brand communities: A literature review and future research agendas using TCCM approach

Debashree Roy Bhattacharjee, Debasis Pradhan, Kunal Swani

Marketing

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	3-28
Number of pages	26
Journal	International Journal of Consumer Studies
Volume	46
Issue number	1
DOIs	https://doi.org/10.1111/ijcs.12758
State	Published - Jan 2022

ASJC Scopus Subject Areas

Applied Psychology
Economics and Econometrics
Public Health, Environmental and Occupational Health
Marketing

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10.1111/ijcs.12758

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title = "Brand communities: A literature review and future research agendas using TCCM approach",

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Brand communities: A literature review and future research agendas using TCCM approach

ASJC Scopus Subject Areas

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