Buyers apping? Determinants of current and future use of sellers' business-to-business mobile apps

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)276-286
Number of pages11
JournalIndustrial Marketing Management
Volume107
DOIs
StatePublished - Nov 1 2022

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • B2B buyer adoption
  • B2B mobile apps
  • Task–technology fit
  • Technology adoption

Disciplines

  • Business
  • Management Information Systems
  • Operations and Supply Chain Management

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