Data management for customer relationship management: a web-based approach

Dipen Sarabhai Patel; Daniel Adomako Asamoah; Wakiuru Wamwara

doi:10.1504/IJBIS.2024.136877

Data management for customer relationship management: a web-based approach

Dipen Sarabhai Patel, Daniel Adomako Asamoah, Wakiuru Wamwara

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	343-374
Number of pages	32
Journal	International Journal of Business Information Systems
Volume	45
Issue number	3
DOIs	https://doi.org/10.1504/IJBIS.2024.136877
State	Published - 2024

ASJC Scopus Subject Areas

Management Information Systems
Information Systems and Management
Management of Technology and Innovation

Keywords

agile development
CRM
customer relationship management
data integration
enterprise resource planning
ERP
master data management
MDM
system implementation

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10.1504/IJBIS.2024.136877

Cite this

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title = "Data management for customer relationship management: a web-based approach",

keywords = "agile development, CRM, customer relationship management, data integration, enterprise resource planning, ERP, master data management, MDM, system implementation",

author = "Patel, {Dipen Sarabhai} and Asamoah, {Daniel Adomako} and Wakiuru Wamwara",

note = "Publisher Copyright: Copyright {\textcopyright} 2024 Inderscience Enterprises Ltd.",

year = "2024",

doi = "10.1504/IJBIS.2024.136877",

language = "English",

volume = "45",

pages = "343--374",

journal = "International Journal of Business Information Systems",

issn = "1746-0972",

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T2 - a web-based approach

AU - Patel, Dipen Sarabhai

AU - Asamoah, Daniel Adomako

AU - Wamwara, Wakiuru

PY - 2024

Y1 - 2024

KW - agile development

KW - CRM

KW - customer relationship management

KW - data integration

KW - enterprise resource planning

KW - ERP

KW - master data management

KW - MDM

KW - system implementation

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DO - 10.1504/IJBIS.2024.136877

M3 - Article

AN - SCOPUS:85186661387

SN - 1746-0972

VL - 45

SP - 343

EP - 374

JO - International Journal of Business Information Systems

JF - International Journal of Business Information Systems

IS - 3

ER -

Data management for customer relationship management: a web-based approach

ASJC Scopus Subject Areas

Keywords

Access to Document

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