TY - JOUR
T1 - Data management for customer relationship management
T2 - a web-based approach
AU - Patel, Dipen Sarabhai
AU - Asamoah, Daniel Adomako
AU - Wamwara, Wakiuru
N1 - Publisher Copyright:
Copyright © 2024 Inderscience Enterprises Ltd.
PY - 2024
Y1 - 2024
KW - agile development
KW - CRM
KW - customer relationship management
KW - data integration
KW - enterprise resource planning
KW - ERP
KW - master data management
KW - MDM
KW - system implementation
UR - http://www.scopus.com/inward/record.url?scp=85186661387&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85186661387&partnerID=8YFLogxK
U2 - 10.1504/IJBIS.2024.136877
DO - 10.1504/IJBIS.2024.136877
M3 - Article
AN - SCOPUS:85186661387
SN - 1746-0972
VL - 45
SP - 343
EP - 374
JO - International Journal of Business Information Systems
JF - International Journal of Business Information Systems
IS - 3
ER -