Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract

Lauren I. Labrecque; Kunal Swani

doi:10.1007/978-3-319-45596-9_112

Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract

Lauren I. Labrecque, Kunal Swani

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	597-598
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-319-45596-9_112
State	Published - 2017

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Brand Post
Customer Relationship Management
Social Media
Social Media Platform
Social Media Site

Access to Document

10.1007/978-3-319-45596-9_112

Cite this

Labrecque, L. I., & Swani, K. (2017). Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 597-598). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-45596-9_112

Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract. / Labrecque, Lauren I.; Swani, Kunal.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. p. 597-598 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Labrecque, LI & Swani, K 2017, Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 597-598. https://doi.org/10.1007/978-3-319-45596-9_112

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Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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