E-Grocer Strategies: A Case Study

Anand Jeyaraj; Dubravka Cecez-Kecmanovic; Ville-Pekka Mäkeläine

E-Grocer Strategies: A Case Study

Anand Jeyaraj, Dubravka Cecez-Kecmanovic, Ville-Pekka Mäkeläine

Wright State University

Research output: Contribution to journal › Article › peer-review

Abstract

The recent bankruptcy of the eGrocer Webvan demonstrates that online retailers face enormous risks and hence need well thought out business strategies (Porter, 2001). This paper presents a longitudinal study of the business strategies of two eGrocers that use physical stores to house their Internet-based grocery operations (clicks-and-bricks) and two online only (pure-play) eGrocers. Our study results in a number of recommendations for successful eGrocer strategy configuration. Even though we focus on eGrocer’s strategies, we suggest that the lessons learned are of interest to other retailers planning to embark on eCommerce activities.

Original language	American English
Journal	ECIS 2007 Proceedings
State	Published - Jan 1 2007

Keywords

Internet, Brick-and-Clicks eGrocer, Pure-Play eGrocer, Strategy

Disciplines

Business
Management Information Systems
Operations and Supply Chain Management

Access to Document

E-Grocer Strategies: A Case StudyFinal published version, 118 KBLicense: Unspecified

Cite this

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N2 - The recent bankruptcy of the eGrocer Webvan demonstrates that online retailers face enormous risks and hence need well thought out business strategies (Porter, 2001). This paper presents a longitudinal study of the business strategies of two eGrocers that use physical stores to house their Internet-based grocery operations (clicks-and-bricks) and two online only (pure-play) eGrocers. Our study results in a number of recommendations for successful eGrocer strategy configuration. Even though we focus on eGrocer’s strategies, we suggest that the lessons learned are of interest to other retailers planning to embark on eCommerce activities.

AB - The recent bankruptcy of the eGrocer Webvan demonstrates that online retailers face enormous risks and hence need well thought out business strategies (Porter, 2001). This paper presents a longitudinal study of the business strategies of two eGrocers that use physical stores to house their Internet-based grocery operations (clicks-and-bricks) and two online only (pure-play) eGrocers. Our study results in a number of recommendations for successful eGrocer strategy configuration. Even though we focus on eGrocer’s strategies, we suggest that the lessons learned are of interest to other retailers planning to embark on eCommerce activities.

KW - Internet, Brick-and-Clicks eGrocer, Pure-Play eGrocer, Strategy

UR - https://corescholar.libraries.wright.edu/infosys_scm/141

M3 - Article

JO - ECIS 2007 Proceedings

JF - ECIS 2007 Proceedings

ER -

E-Grocer Strategies: A Case Study

Abstract

Keywords

Disciplines

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