@article{8a0b3adcf9b14481be2ebfea723d3e87,
title = "Evaluating Facebook brand content popularity for service versus goods offerings",
keywords = "Facebook, Marketing communications, Services marketing, Social media, Word of mouth",
author = "Kunal Swani and Milne, \{George R.\}",
note = "Publisher Copyright: {\textcopyright} 2017 Elsevier Inc.",
year = "2017",
month = oct,
doi = "10.1016/j.jbusres.2017.06.003",
language = "English",
volume = "79",
pages = "123--133",
journal = "Journal of Business Research",
issn = "0148-2963",
}