@article{8c19415caeaf4e7d93757bc4c424bc35,
title = "Evaluation of social marketing efforts designed to increase enrollment in the children's health insurance program (CHIP)",
keywords = "Children's health insurance, Evaluation, Medicaid, Social marketing",
author = "Meyer, \{Cheryl L.\} and Carl Brun and Betty Yung and Carla Clasen and Kate Cauley and Mase, \{William A.\}",
year = "2004",
month = jan,
day = "1",
doi = "10.1300/J054v12n02\_05",
language = "English",
volume = "12",
pages = "87--104",
journal = "Journal of Nonprofit and Public Sector Marketing",
issn = "1049-5142",
number = "2",
}