Extending social comparison: An examination of the unintended consequences of idealized advertising imagery

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@article{de02a297a4eb4fd9b03305dfdd571b5e,

title = "Extending social comparison: An examination of the unintended consequences of idealized advertising imagery",

author = "Gulas, {Charles S.} and Kim McKeage",

year = "2000",

doi = "10.1080/00913367.2000.10673606",

language = "English",

volume = "29",

pages = "16--28",

journal = "Journal of Advertising",

issn = "0091-3367",

number = "2",

}

TY - JOUR

T1 - Extending social comparison

T2 - An examination of the unintended consequences of idealized advertising imagery

AU - Gulas, Charles S.

AU - McKeage, Kim

PY - 2000

Y1 - 2000

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U2 - 10.1080/00913367.2000.10673606

DO - 10.1080/00913367.2000.10673606

M3 - Article

AN - SCOPUS:0039330756

SN - 0091-3367

VL - 29

SP - 16

EP - 28

JO - Journal of Advertising

JF - Journal of Advertising

IS - 2

ER -