Global Leadership Skills and Reputational Capital: Intangible Resources for Sustainable Competitive Advantage in the 21st Century

Joseph A. Petrick; Robert F. Scherer; James Brodzinski; John F. Quinn; M. Fall Ainina

Global Leadership Skills and Reputational Capital: Intangible Resources for Sustainable Competitive Advantage in the 21st Century

Joseph A. Petrick, Robert F. Scherer, James Brodzinski, John F. Quinn, M. Fall Ainina

Wright State University

Research output: Contribution to journal › Article › peer-review

Abstract

The global leadership skills of behavioral complexity and stewardship development that contribute to corporate reputational capital are key intangible resources that leverage sustainable competitive advantage in the 21st century. Two lessons at the firm-and industry-level on the impact of inadequate global leadership and wasted reputational capital are examined. Four management practices for improving strategic competitiveness are provided: global leadership skills, executive oversight responsibilities for global corporate reputation, an annual global reputational audit, and global awards and rankings to focus momentum on the key intangible resources forsustainable competitive advantage in the 21st century.

Original language	American English
Journal	The Academy of Management Executive
Volume	13
State	Published - Feb 1 1999

Disciplines

Business
Business Administration, Management, and Operations
International Business

Cite this

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title = "Global Leadership Skills and Reputational Capital: Intangible Resources for Sustainable Competitive Advantage in the 21st Century",

abstract = "The global leadership skills of behavioral complexity and stewardship development that contribute to corporate reputational capital are key intangible resources that leverage sustainable competitive advantage in the 21st century. Two lessons at the firm-and industry-level on the impact of inadequate global leadership and wasted reputational capital are examined. Four management practices for improving strategic competitiveness are provided: global leadership skills, executive oversight responsibilities for global corporate reputation, an annual global reputational audit, and global awards and rankings to focus momentum on the key intangible resources forsustainable competitive advantage in the 21st century.",

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AU - Quinn, John F.

AU - Ainina, M. Fall

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AB - The global leadership skills of behavioral complexity and stewardship development that contribute to corporate reputational capital are key intangible resources that leverage sustainable competitive advantage in the 21st century. Two lessons at the firm-and industry-level on the impact of inadequate global leadership and wasted reputational capital are examined. Four management practices for improving strategic competitiveness are provided: global leadership skills, executive oversight responsibilities for global corporate reputation, an annual global reputational audit, and global awards and rankings to focus momentum on the key intangible resources forsustainable competitive advantage in the 21st century.

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M3 - Article

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Global Leadership Skills and Reputational Capital: Intangible Resources for Sustainable Competitive Advantage in the 21st Century

Abstract

Disciplines

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