@article{119bed7a69954ffc91c1f58cfb624d67,
title = "How to connect with your best student prospects: Saying the right things, to the right students, in the right media",
keywords = "Student segmentation, higher education marketing, student media usage, student recruitment, student targeting, university branding communications",
author = "Kendall Goodrich and Kunal Swani and James Munch",
note = "Publisher Copyright: {\textcopyright} 2018, {\textcopyright} 2018 Informa UK Limited, trading as Taylor & Francis Group.",
year = "2020",
month = may,
day = "18",
doi = "10.1080/13527266.2018.1514319",
language = "English",
volume = "26",
pages = "434--453",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
number = "4",
}