TY - JOUR
T1 - How to connect with your best student prospects
T2 - Saying the right things, to the right students, in the right media
AU - Goodrich, Kendall
AU - Swani, Kunal
AU - Munch, James
N1 - Publisher Copyright:
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2020/5/18
Y1 - 2020/5/18
KW - higher education marketing
KW - student media usage
KW - student recruitment
KW - Student segmentation
KW - student targeting
KW - university branding communications
UR - http://www.scopus.com/inward/record.url?scp=85074029038&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85074029038&partnerID=8YFLogxK
UR - https://corescholar.libraries.wright.edu/marketing/44
U2 - 10.1080/13527266.2018.1514319
DO - 10.1080/13527266.2018.1514319
M3 - Article
AN - SCOPUS:85074029038
SN - 1352-7266
VL - 26
SP - 434
EP - 453
JO - Journal of Marketing Communications
JF - Journal of Marketing Communications
IS - 4
ER -