Interactions between price and price deal

Kunal Swani; Boonghee Yoo

doi:10.1108/10610421011033494

Interactions between price and price deal

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	143-152
Number of pages	10
Journal	Journal of Product and Brand Management
Volume	19
Issue number	2
DOIs	https://doi.org/10.1108/10610421011033494
State	Published - 2010
Externally published	Yes

ASJC Scopus Subject Areas

Marketing
Management of Technology and Innovation

Keywords

Brand equity
Brand loyalty
Price positioning
Prices

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10.1108/10610421011033494

Cite this

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title = "Interactions between price and price deal",

keywords = "Brand equity, Brand loyalty, Price positioning, Prices",

author = "Kunal Swani and Boonghee Yoo",

year = "2010",

doi = "10.1108/10610421011033494",

language = "English",

volume = "19",

pages = "143--152",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

number = "2",

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TY - JOUR

T1 - Interactions between price and price deal

AU - Swani, Kunal

AU - Yoo, Boonghee

PY - 2010

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KW - Brand equity

KW - Brand loyalty

KW - Price positioning

KW - Prices

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DO - 10.1108/10610421011033494

M3 - Article

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SP - 143

EP - 152

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 2

ER -

Interactions between price and price deal

ASJC Scopus Subject Areas

Keywords

Access to Document

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