| Original language | English |
|---|---|
| Pages (from-to) | 143-152 |
| Number of pages | 10 |
| Journal | Journal of Product and Brand Management |
| Volume | 19 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2010 |
ASJC Scopus Subject Areas
- Marketing
- Management of Technology and Innovation
Keywords
- Brand equity
- Brand loyalty
- Price positioning
- Prices
- Interaction
- Luxury Brand
- Price
- Price Deal
- Purchase Intention
Disciplines
- Advertising and Promotion Management
- Business
- Marketing