Introduction: Advancing understanding of mobile applications in marketing

John Dinsmore, Kunal Swani, Kendall Goodrich, Umut Konus

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)361-362
Number of pages2
JournalJournal of Business Research
Volume126
DOIs
StatePublished - Mar 2021

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • In-app purchases
  • Mobile applications
  • Mobile marketing
  • Special issue

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