Introduction to the special issue: B2B advertising

Brian P. Brown, Kunal Swani, Susan M. Mudambi

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	578-580
Number of pages	3
Journal	Industrial Marketing Management
Volume	89
DOIs	https://doi.org/10.1016/j.indmarman.2020.02.006
State	Published - Aug 2020

ASJC Scopus Subject Areas

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AU - Mudambi, Susan M.

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