Original language | American English |
---|---|
Pages (from-to) | 43-62 |
Journal | Journal of Business and Behavioral Sciences |
Volume | 18 |
Issue number | 1 |
State | Published - 2008 |
Disciplines
- Advertising and Promotion Management
Research output: Contribution to journal › Article › peer-review
Original language | American English |
---|---|
Pages (from-to) | 43-62 |
Journal | Journal of Business and Behavioral Sciences |
Volume | 18 |
Issue number | 1 |
State | Published - 2008 |