| Original language | American English |
|---|---|
| Pages (from-to) | 43-62 |
| Journal | Journal of Business and Behavioral Sciences |
| Volume | 18 |
| Issue number | 1 |
| State | Published - 2008 |
Disciplines
- Advertising and Promotion Management
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Pages (from-to) | 43-62 |
| Journal | Journal of Business and Behavioral Sciences |
| Volume | 18 |
| Issue number | 1 |
| State | Published - 2008 |