It’s just a joke: Violence against males in humorous advertising

Charles S. Gulas; Kim K. McKeage; Marc G. Weinberger

doi:10.4324/9781315706726-11

It’s just a joke: Violence against males in humorous advertising

Charles S. Gulas, Kim K. McKeage, Marc G. Weinberger

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Advertising and Violence
Subtitle of host publication	Concepts and Perspectives
Publisher	Taylor and Francis
Pages	45-59
Number of pages	15
ISBN (Electronic)	9781317477716
ISBN (Print)	9780765642691
DOIs	https://doi.org/10.4324/9781315706726-11
State	Published - Jan 1 2014

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Access to Document

10.4324/9781315706726-11

Cite this

@inbook{8e919bfe6f5a45ccaa20566a90c25159,

title = "It{\textquoteright}s just a joke: Violence against males in humorous advertising",

author = "Gulas, {Charles S.} and McKeage, {Kim K.} and Weinberger, {Marc G.}",

note = "Publisher Copyright: {\textcopyright} 2014 Taylor & Francis.",

year = "2014",

month = jan,

day = "1",

doi = "10.4324/9781315706726-11",

language = "English",

isbn = "9780765642691",

pages = "45--59",

booktitle = "Advertising and Violence",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - It’s just a joke

T2 - Violence against males in humorous advertising

AU - Gulas, Charles S.

AU - McKeage, Kim K.

AU - Weinberger, Marc G.

PY - 2014/1/1

Y1 - 2014/1/1

UR - http://www.scopus.com/inward/record.url?scp=84984897888&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84984897888&partnerID=8YFLogxK

U2 - 10.4324/9781315706726-11

DO - 10.4324/9781315706726-11

M3 - Chapter

AN - SCOPUS:84984897888

SN - 9780765642691

SP - 45

EP - 59

BT - Advertising and Violence

PB - Taylor and Francis

ER -

It’s just a joke: Violence against males in humorous advertising

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this