It's just a joke: Violence against males in humorous advertising

Charles S. Gulas; Kim K. McKeage; Marc G. Weinberger

doi:10.2753/JOA0091-3367390408

It's just a joke: Violence against males in humorous advertising

Charles S. Gulas, Kim K. McKeage, Marc G. Weinberger

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	109-120
Number of pages	12
Journal	Journal of Advertising
Volume	39
Issue number	4
DOIs	https://doi.org/10.2753/JOA0091-3367390408
State	Published - Dec 1 2010

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

Disciplines

Advertising and Promotion Management
Business
Marketing

Access to Document

10.2753/JOA0091-3367390408

Cite this

@article{13bf392d0dc74237af4436fad2ee9741,

title = "It's just a joke: Violence against males in humorous advertising",

author = "Gulas, {Charles S.} and McKeage, {Kim K.} and Weinberger, {Marc G.}",

year = "2010",

month = dec,

day = "1",

doi = "10.2753/JOA0091-3367390408",

language = "English",

volume = "39",

pages = "109--120",

journal = "Journal of Advertising",

issn = "0091-3367",

number = "4",

}

TY - JOUR

T1 - It's just a joke

T2 - Violence against males in humorous advertising

AU - Gulas, Charles S.

AU - McKeage, Kim K.

AU - Weinberger, Marc G.

PY - 2010/12/1

Y1 - 2010/12/1

UR - http://www.scopus.com/inward/record.url?scp=78651395827&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=78651395827&partnerID=8YFLogxK

UR - https://corescholar.libraries.wright.edu/marketing/2

U2 - 10.2753/JOA0091-3367390408

DO - 10.2753/JOA0091-3367390408

M3 - Article

AN - SCOPUS:78651395827

SN - 0091-3367

VL - 39

SP - 109

EP - 120

JO - Journal of Advertising

JF - Journal of Advertising

IS - 4

ER -

It's just a joke: Violence against males in humorous advertising

ASJC Scopus Subject Areas

Disciplines

Access to Document

Other files and links

Cite this