Let Them Play! Active Learning in a Virtual World

Shu Z. Schiller; Kendall Goodrich; Pola B. Gupta

doi:10.1080/10580530.2013.739891

Let Them Play! Active Learning in a Virtual World

Shu Z. Schiller, Kendall Goodrich, Pola B. Gupta

Wright State University

Research output: Contribution to journal › Article › peer-review

Abstract

In this research, the authors introduce Second Life in undergraduate marketing courses to evaluate its impact on learning. Following the principles of active learning, they conducted two studies (“observing-reflection” and “observing-doing-reflection”) in which a total of 201 marketing students participated. Findings show that students who feel Second Life is more game-like and easy to use report greater effectiveness of learning. When “doing” is incorporated in learning activity, enjoyment and learning outcomes improve significantly.

Original language	American English
Journal	Information Systems Management
Volume	30
DOIs	https://doi.org/10.1080/10580530.2013.739891
State	Published - Jan 1 2013

Keywords

Active Learning
Marketing Education
Second Life
Virtual Worlds

Disciplines

Business
Higher Education
Management Information Systems
Operations and Supply Chain Management
Scholarship of Teaching and Learning

Access to Document

10.1080/10580530.2013.739891License: Unspecified

Cite this

@article{07468a392b2641d8babac6738649cfef,

title = "Let Them Play! Active Learning in a Virtual World",

abstract = " In this research, the authors introduce Second Life in undergraduate marketing courses to evaluate its impact on learning. Following the principles of active learning, they conducted two studies (“observing-reflection” and “observing-doing-reflection”) in which a total of 201 marketing students participated. Findings show that students who feel Second Life is more game-like and easy to use report greater effectiveness of learning. When “doing” is incorporated in learning activity, enjoyment and learning outcomes improve significantly.",

keywords = "Active Learning, Marketing Education, Second Life, Virtual Worlds",

author = "Schiller, {Shu Z.} and Kendall Goodrich and Gupta, {Pola B.}",

year = "2013",

month = jan,

day = "1",

doi = "10.1080/10580530.2013.739891",

language = "American English",

volume = "30",

journal = "Information Systems Management",

}

TY - JOUR

T1 - Let Them Play! Active Learning in a Virtual World

AU - Schiller, Shu Z.

AU - Goodrich, Kendall

AU - Gupta, Pola B.

PY - 2013/1/1

Y1 - 2013/1/1

N2 - In this research, the authors introduce Second Life in undergraduate marketing courses to evaluate its impact on learning. Following the principles of active learning, they conducted two studies (“observing-reflection” and “observing-doing-reflection”) in which a total of 201 marketing students participated. Findings show that students who feel Second Life is more game-like and easy to use report greater effectiveness of learning. When “doing” is incorporated in learning activity, enjoyment and learning outcomes improve significantly.

AB - In this research, the authors introduce Second Life in undergraduate marketing courses to evaluate its impact on learning. Following the principles of active learning, they conducted two studies (“observing-reflection” and “observing-doing-reflection”) in which a total of 201 marketing students participated. Findings show that students who feel Second Life is more game-like and easy to use report greater effectiveness of learning. When “doing” is incorporated in learning activity, enjoyment and learning outcomes improve significantly.

KW - Active Learning

KW - Marketing Education

KW - Second Life

KW - Virtual Worlds

UR - https://corescholar.libraries.wright.edu/infosys_scm/37

U2 - 10.1080/10580530.2013.739891

DO - 10.1080/10580530.2013.739891

M3 - Article

VL - 30

JO - Information Systems Management

JF - Information Systems Management

ER -

Let Them Play! Active Learning in a Virtual World

Abstract

Keywords

Disciplines

Access to Document

Other files and links

Cite this