@article{c1d4721b8cd6421da92675a8f39842be,
title = "Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices",
keywords = "Brand relationships, Consumer engagement, Digital marketing, Self-presentation, Social media",
author = "Kunal Swani and Labrecque, {Lauren I.}",
note = "Publisher Copyright: {\textcopyright} 2020, Springer Science+Business Media, LLC, part of Springer Nature.",
year = "2020",
month = sep,
day = "1",
doi = "10.1007/s11002-020-09518-8",
language = "English",
volume = "31",
pages = "279--298",
journal = "Marketing Letters",
issn = "0923-0645",
number = "2-3",
}