@article{5344d0b0a66b4cecb958b6656d2ddfdd,
title = "Looking in through outdoor: A socio-cultural and historical perspective on the evolution of advertising humour",
keywords = "Advertising history, Advertising humor, Content analysis, Cultural history, Outdoor advertising",
author = "Weinberger, \{Marc G.\} and Gulas, \{Charles S.\} and Weinberger, \{Michelle F.\}",
note = "Publisher Copyright: {\textcopyright} 2015 Advertising Association",
year = "2015",
doi = "10.1080/02650487.2015.1006082",
language = "English",
volume = "34",
pages = "447--472",
journal = "International Journal of Advertising",
issn = "0265-0487",
number = "3",
}