Original language | English |
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Pages (from-to) | 39-48 |
Number of pages | 10 |
Journal | Business Horizons |
Volume | 53 |
Issue number | 1 |
DOIs | |
State | Published - Jan 1 2010 |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Keywords
- Chinese goods
- Outsourcing production
- Product recall
- Product safety
Disciplines
- Advertising and Promotion Management
- Business
- International Business
- Marketing