@article{ec8f83a7c2cb458f90131ae268ee3bb2,
title = "Online-to-Offline (O2O) Commerce in Emerging Markets: Analysis of the Retail Sector",
keywords = "O2O commerce, e-commerce, emerging market, retail, technology",
author = "Soniya Gupta and Anand Jeyaraj",
note = "Publisher Copyright: {\textcopyright} 2021 Taylor \& Francis Group, LLC.",
year = "2021",
doi = "10.1080/10599231.2021.1983501",
language = "English",
volume = "22",
pages = "260--278",
journal = "Journal of Asia-Pacific Business",
issn = "1059-9231",
number = "4",
}