Relationships, Roles, and Consumer Identity in Services Marketing

Kim K. McKeage; Charles S. Gulas

doi:10.1080/15332969.2013.798198

Relationships, Roles, and Consumer Identity in Services Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	231-239
Number of pages	9
Journal	Services Marketing Quarterly
Volume	34
Issue number	3
DOIs	https://doi.org/10.1080/15332969.2013.798198
State	Published - Jan 1 2013

ASJC Scopus Subject Areas

Business, Management and Accounting (miscellaneous)

Keywords

consumer identity
relationship marketing
role theory
text analysis

Disciplines

Advertising and Promotion Management
Business
Marketing

Access to Document

10.1080/15332969.2013.798198

Cite this

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Relationships, Roles, and Consumer Identity in Services Marketing

ASJC Scopus Subject Areas

Keywords

Disciplines

Access to Document

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