Relationships, Roles, and Consumer Identity in Services Marketing

Kim K. McKeage; Charles S. Gulas

doi:10.1080/15332969.2013.798198

Relationships, Roles, and Consumer Identity in Services Marketing

Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	231-239
Number of pages	9
Journal	Services Marketing Quarterly
Volume	34
Issue number	3
DOIs	https://doi.org/10.1080/15332969.2013.798198
State	Published - 2013

ASJC Scopus Subject Areas

Business, Management and Accounting (miscellaneous)

Keywords

consumer identity
relationship marketing
role theory
text analysis

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10.1080/15332969.2013.798198

Cite this

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author = "McKeage, \{Kim K.\} and Gulas, \{Charles S.\}",

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pages = "231--239",

journal = "Services Marketing Quarterly",

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T1 - Relationships, Roles, and Consumer Identity in Services Marketing

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AU - Gulas, Charles S.

PY - 2013

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KW - consumer identity

KW - relationship marketing

KW - role theory

KW - text analysis

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M3 - Article

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SP - 231

EP - 239

JO - Services Marketing Quarterly

JF - Services Marketing Quarterly

IS - 3

ER -

Relationships, Roles, and Consumer Identity in Services Marketing

ASJC Scopus Subject Areas

Keywords

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