Residential Real Estate Marketing Activities: What Works, What Doesn't

James E. Larsen; Charles S. Gulas; Joseph W. Coleman

Residential Real Estate Marketing Activities: What Works, What Doesn't

James E. Larsen, Charles S. Gulas, Joseph W. Coleman

Research output: Contribution to journal › Article › peer-review

Abstract

In this paper we present and analyze survey data gathered from Ohio REALTORS. Respondents were classified into performance groups and the responses of the high and low performance groups are examined to discover and compare the following three areas; perceptions of individual promotional outlet effectiveness, current promotional activities, and future promotional plans.

Original language	American English
Journal	Real Estate Review
Volume	37
Issue number	3
State	Published - Jan 1 2008

Keywords

residental real estate
Real estate business
Real estate marketing

Disciplines

Advertising and Promotion Management
Marketing
Real Estate

Cite this

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title = "Residential Real Estate Marketing Activities: What Works, What Doesn't",

abstract = " In this paper we present and analyze survey data gathered from Ohio REALTORS. Respondents were classified into performance groups and the responses of the high and low performance groups are examined to discover and compare the following three areas; perceptions of individual promotional outlet effectiveness, current promotional activities, and future promotional plans.",

keywords = "residental real estate, Real estate business, Real estate marketing",

author = "Larsen, {James E.} and Gulas, {Charles S.} and Coleman, {Joseph W.}",

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T2 - What Works, What Doesn't

AU - Larsen, James E.

AU - Gulas, Charles S.

AU - Coleman, Joseph W.

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N2 - In this paper we present and analyze survey data gathered from Ohio REALTORS. Respondents were classified into performance groups and the responses of the high and low performance groups are examined to discover and compare the following three areas; perceptions of individual promotional outlet effectiveness, current promotional activities, and future promotional plans.

AB - In this paper we present and analyze survey data gathered from Ohio REALTORS. Respondents were classified into performance groups and the responses of the high and low performance groups are examined to discover and compare the following three areas; perceptions of individual promotional outlet effectiveness, current promotional activities, and future promotional plans.

KW - residental real estate

KW - Real estate business

KW - Real estate marketing

UR - https://search.worldcat.org/title/1696567

UR - https://corescholar.libraries.wright.edu/marketing/24

M3 - Article

VL - 37

JO - Real Estate Review

JF - Real Estate Review

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Residential Real Estate Marketing Activities: What Works, What Doesn't

Abstract

Keywords

Disciplines

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