Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension

Kunal Swani, George R. Milne, Alec N. Slepchuk

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)137-158
Number of pages22
JournalJournal of Interactive Marketing
Volume56
DOIs
StatePublished - Nov 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Direct marketing
  • Information privacy
  • Privacy
  • Privacy concern
  • Replication
  • Trust

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