Right under our noses: Ambient scent and consumer responses

Charles S. Gulas, Peter H. Bloch

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)87-98
Number of pages12
JournalJournal of Business and Psychology
Volume10
Issue number1
DOIs
StatePublished - Sep 1995

ASJC Scopus Subject Areas

  • Business and International Management
  • General Business,Management and Accounting
  • Applied Psychology
  • General Psychology

Disciplines

  • Advertising and Promotion Management
  • Business
  • Marketing

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