Original language | English |
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Pages (from-to) | 87-98 |
Number of pages | 12 |
Journal | Journal of Business and Psychology |
Volume | 10 |
Issue number | 1 |
DOIs | |
State | Published - Sep 1995 |
ASJC Scopus Subject Areas
- Business and International Management
- General Business,Management and Accounting
- Applied Psychology
- General Psychology
Disciplines
- Advertising and Promotion Management
- Business
- Marketing