| Original language | English |
|---|---|
| Pages (from-to) | 87-98 |
| Number of pages | 12 |
| Journal | Journal of Business and Psychology |
| Volume | 10 |
| Issue number | 1 |
| DOIs | |
| State | Published - Sep 1995 |
ASJC Scopus Subject Areas
- Business and International Management
- General Business,Management and Accounting
- Applied Psychology
- General Psychology
Disciplines
- Advertising and Promotion Management
- Business
- Marketing